Why Canned Wine is Here to Stay

Article from Foley Food and Wine Society – September 12, 2019
With recent coverage in publications such as the Wall Street Journal and Wine Spectator, canned wine is quickly rising in popularity with consumers, and becoming a major focus for top producers. This is because the sales of canned wine has continued to grow exponentially since 2017. Acrobat Wines began releasing their highly-acclaimed Pinot Gris, Pinot Noir, Rosé, and Chardonnay in cans this year, and has witnessed an immediate positive response from consumers. Here are some of the key reasons why canned wine is here to stay:

Canned wine is convenient

One key reason for canned wine’s popularity is its convenience. Being more durable than glass bottles, cans allow wine lovers to travel with them more casually, without having to worry about the special packaging and transport considerations that come with glass bottles. You drop a bottle of wine, it’s most likely to shatter. In addition to losing an entire bottle of wine, you’ve now got a dangerous situation with shards of glass to cleanup. Not a concern with cans.

Another benefit to cans is that you don’t need to remember to bring a corkscrew to open one. How many times have you brought a bottle of wine to a picnic and realized you’d forgotten the corkscrew? Not a problem with cans. We’re also seeing the rise in popularity of cans lead to an increase in overall consumption of wine, as it has led to more wine lovers bringing wine with them to parties and other events, when they previously may have balked at traveling with glass bottles.

Cans’ smaller portion size allows for more trials by consumers

Research shows that consumers are more likely to buy a bottle of wine if they have tasted it first. Standard can sizes are 375ml, which is exactly half of the standard 750ml bottle of wine.  That is equivalent to just over two 6oz glasses of wine. This smaller portion allows consumers to taste the wine before committing to buying additional cans, or moving on to a full bottle.

Cans are environmentally friendly

Another reason why cans are here to stay is because they are more environmentally friendly than glass bottles. One reason is because aluminum is more likely to be recycled than glass. Also, cans weigh less to transport, which cuts down on carbon emissions and reduces their carbon-footprint overall.

Cans appeal to wine drinkers of all ages and experience

The recyclable packaging and friendly labels are encouraging a younger audience to enjoy wine. Canned wines are an approachable introduction to wine, as they are made ready-to-drink as soon as they are purchased. Not only that, but canned wine is more affordable, especially for younger, millennial drinkers, who are just starting their careers, and may not have the disposable income of their predecessors. Priced at $6+ for a can of wine, canned wine is a budget-friendly option for anyone looking to enjoy wine, but not commit to purchasing a full bottle just yet.

So, sit back, relax, and enjoy some canned wine, because it’s here to stay and isn’t going anywhere anytime soon.